About Us

Jill Goetz

Jill Goetz is an Early Child Education Specialist. She has an extensive background working with families and family-friendly companies. Jill is a certified MERIT trainer, holding a Masters Degree in Education. Prior to joining Savvy Parents Safe Kids, she enjoyed working with moms groups, parents and early educators in the Seattle area as a preschool teacher, center director and school administrator. That perspective of teaching young children and working with parents makes being part of the Savvy Parent Safe Kids team a true pleasure for Jill.

Since joining Savvy Parents Safe Kids, she has appeared on local TV shows, news programs and podcasts, spreading the message of prevention education throughout Washington and Idaho.  Additionally, she helped expand our curriculum and programs to include mini workshops for kids and teens.  As a parent, Jill values the implicit importance of keeping children safe and is excited about her role in sharing the prevention piece and educating families to raise kids who will be safer within our community.



Kim Estes

Kim Estes has had the pleasure of working with parents for over 20 years, educating them on various parenting topics. However, her journey into child safety and prevention education happened after a predator’s actions in her community left her feeling unprepared.  She knew that there had to be a solution of how to get great information into the hands of parents without all the scare tactics. Kim is a parent too… and didn’t want to be freaked out any more than you do!  She wanted a practical and simple approach to safety.

In 2006 Kim created a workshop on child safety and began working with parents, helping them gain the confidence they needed to start talking safety with their children. Through non fearful techniques and easy to apply parenting strategies adults gain the skills needed to make safety a regular part of their conversation. Kim is now a certified prevention educator through the National Security Alliance, the Kid Safe Network, a Darkness 2 Light facilitator, a MERIT trainer with the State of WA and a member of the APSAC.  She completed the Bellevue Citizens Police Academy and was the recipient of the 2007 and 2008 Presidential Volunteer Service Awards (Bronze, Gold and Silver) for outstanding volunteerism.  She is also a 2011 graduate of Leadership Eastside, a 3 year leadership development program. As a recognized Child Safety Expert, she has appeared on local and national TV and Radio shows, helping to raise awareness on the importance of prevention education.  Kim loves what she does and has had the incredible opportunity to travel around the United States to talk about safety. She has met some amazing people along the way!


Kathryn Cerretani recently became the newest addition to Savvy Parents Safe Kids. She feels honored to join Jill and Kim, and isso excited to work with a team that makes safety education approachable, empowering and fun! 

Kathryn has worked with families for over 15 years. She started her career as a preschool teacher and facilitator of child assault prevention workshops. Kathryn facilitated hundreds of workshops to preschool through high school aged students, teachers, and parents around the topics of sexual assault prevention, bullying, and stranger awareness, and became certified as a National Trainer for the Child Assault Prevention Program.  After working with adolescents and families while earning her Masters Degree in Counseling, she realized her true passion remains in prevention education. Kathryn ran a parent education program for 6 years in Colorado, and was recently trained as a Positive Discipline Parent Educator.  

 Now as a mom of three, Kathryn is more passionate than ever about safety education! She wants her kids to feel empowered and safe in the world without being scared. Kathryn loves working with families and is so excited to continue this journey in Washington! 



Our beloved Logo…..

Savvy Parents Safe Kids

Founder, Kim Estes, began the search for a logo for Savvy Parents Safe Kids wanting something meaningful and symbolic of local parenting values that would also reflect the mission of Savvy Parents Safe Kids.

The Cottonwood tree has an amazing story; one that aligns perfectly with the mission of Savvy Parents Safe Kids. During the months of May and June Cottonwood trees throughout the great northwest release billions of tiny, snow-like seeds into the air. This trademark “fluff” means more than just a tree sending its seedlings floating many miles away. In particular, Cottonwood seedlings cannot survive in the shade of their parents. They need full sun to truly grow into healthy strong trees. A single snowy seed can travel 20 miles on a single breeze.  A newly sprouted Cottonwood seedling won’t even pause long enough to grow full-sized leaves until it has a large enough root structure to survive. Instead, it sends down roots, as thin as human hair, searching for water to insure its survival during the dry summer months.

The lesson to be learned from the Cottonwood tree is this: As much as we love our children, they need growth, they need independence and they will eventually “grow away” from us. We need to give them the tools to land safely, to grow strong roots and to safely survive in their world. We must encourage and allow our children to thrive in their own sunlight.