About Us: Jill, Kim, Kathryn and the Tree

Jill Goetz

Hello! I am Jill Goetz, the owner and Early Child Education Specialist at Savvy Parents Safe Kids. I have an extensive background working with families and family-friendly companies. I am a certified MERIT trainer, holding a Masters Degree in Education. Prior to joining Savvy Parents Safe Kids, I enjoyed working with moms groups, parents and early educators in the Seattle area as a preschool teacher, center director and school administrator. That perspective of teaching young children and working with parents makes being part of the Savvy Parent Safe Kids team a true pleasure.

Since joining Savvy Parents Safe Kids, I have appeared on local TV shows, news programs and podcasts, spreading the message of prevention education throughout Washington and Idaho.  Additionally, I helped expand our curriculum and programs to include mini workshops for kids and teens.  As a parent, I value the implicit importance of keeping children safe and I am excited about my role in sharing the prevention piece and educating families to raise kids who will be safer within our community.


Kim Estes Hello! I am Kim Estes, founder of Savvy Parents Safe Kids. I have had the pleasure of working with parents for over 20 years, educating them on various parenting topics.  However, my journey into child safety and prevention education happened after  a predator’s actions in my community left me feeling unprepared.  I knew that there had to be a solution of how to get great information into the hands of parents without all the scare tactics. I am a parent too… and I don’t want to be freaked out any more than you do! I wanted a practical and simple approach to safety.

In  2006 I created a workshop on child safety and began working with parents, helping them gain the confidence they needed to start talking safety with their children.  Through non fearful techniques and easy to apply parenting strategies adults gain the skills needed to make safety a regular part of their conversation. I am now a certified prevention educator through the National Security Alliance, the Kid Safe Network, a Darkness 2 Light facilitator, a MERIT trainer with the State of WA and a member of the APSAC. I completed the Bellevue Citizens Police Academy and was the recipient of the 2007 and 2008 Presidential Volunteer Service Awards (Bronze, Gold and Silver) for outstanding volunteerism.  I am also a 2011 graduate of Leadership Eastside, a 3 year leadership development program. As a recognized Child Safety Expert, I have appeared on local and national TV and Radio shows, helping to raise awareness on the importance of prevention education.  I love what I do and have  had the incredible opportunity to travel around the United States to talk about safety. I have met some amazing people along the way!


KathrynHello! I am Kathryn Cerretani, the newest addition to Savvy Parents Safe Kids. I feel honored to join Jill and Kim, and am so excited to work with a team that makes safety education approachable, empowering and fun! 

I’ve worked with families for over 15 years. I started my career as a preschool teacher and facilitator of child assault prevention workshops. I facilitated hundreds of workshops to preschool through high school aged students, teachers, and parents around the topics of sexual assault prevention, bullying, and stranger awareness, and became certified as a National Trainer for the Child Assault Prevention Program.  After working with adolescents and families while earning my Masters Degree in Counseling, I realized my true passion remains in prevention education. I ran a parent education program for 6 years in Colorado, and was recently trained as a Positive Discipline Parent Educator.  

 Now as a mom of three, I am more passionate than ever about safety education! I want my kids to feel empowered and safe in the world without being scared. I love working with families and am so excited to continue this journey in Washington! 








About the logo….. 

When Kim began the search for a logo for Savvy Parents Safe Kids, she wanted something meaningful and symbolic of her values as a parent and something that would reflect the mission of Savvy Parents Safe Kids. The cottonwood tree has an amazing story and one that we believe aligns perfectly with the mission of Savvy Parents Safe Kids. During the months of May and June the cottonwood trees begin to release billions of tiny, snow like seeds into the air. This trademark “fluff”  of the Cottonwood means more than just sending  its seedlings floating many miles away— Cottonwood seedlings  need to migrate and float away from their parents because a cottonwood seedling cannot survive in their parents shade. They need full sun to truly grow into healthy strong trees. A single snowy seed can travel 20 miles on a single breeze.  It will travel weightlessly atop the current of a spring freshet . A  newly sprouted cottonwood seedling won’t even pause long enough to grow much of a tree top or even full-sized leaves until it has a large enough root structure to survive. Instead it will send down its root as thin as a human hair to reach water insuring its survival during the dry summer months. There is a learn a lesson to be learned from the Cottonwood tree: As much as we love our children, they need growth, they need independence and they will eventually “grow away” from us. We need to give them the tools to land safely, to grow strong roots and to safely survive in their world. We must encourage and allow our children to thrive in their own sun.